who we are
Stretch Ink is the brainchild of Sonia Estreich, a marketing and communications consultant, writer, editor, and former practicing attorney. She saw a need in the professional marketplace for custom consulting – “dream teams” specially selected to meet a client’s specific needs and financial goals.
Stretch Ink hand picks for each project the most talented copywriters, graphic and Web designers, on line communications specialists, photographers, public relations experts, video producers, research analysts and event planners.
Nothing is more important than reputation and integrity. Whether your business is new or well-established, a smart look along with tactical use of images and language tells people who you are and what you stand for. Informative materials create awareness and trust.
Stretch Ink’s professionals are old hands in the business, new graduates with hip ideas and people who’ve been around long enough to know what works. Our talent comes from as far as Argentina and as close to home as Midtown Manhattan. What matters most is talent and commitment.
Welcome to Stretch Ink!
About Sonia Estreich
Sonia Estreich, principal consultant and writer, is a seasoned communications professional with more than 12 years experience in branding, marketing and public relations. She opened Stretch Ink in 2007, and before that was Director of Communications for a leading New York City nonprofit organization. Prior to that, she practiced commercial litigation in her own law firm. An entrepreneur at heart, Sonia understands the “fire in the belly” that business people feel, and knows the energy and determination it takes to succeed.
Many thanks to Mr. McCauley, my 7th grade history teacher, for nicknaming me “Stretch.” Why "Ink?"
ink \Iŋk\ n 1: a fluid or viscous substance used for writing, printing and drawing 2: Informal. publicity, esp. in print media ink vb 1: to put ink on; to blacken, color, or daub with ink