By Serendipity - toy manufacturer
a new toy for preschoolers
The creative minds of Chicago internist, Dr. Yemin McDougal and her advertising exec brother, Lih Min Yuan, invented a toy for preschoolers that enhances indirect eye-hand coordination. A last minute entry in Toy Show 2008 at the Jacob Javits Center required a quick response - logistics, displays, marketing materials and an additional sales rep. Stretch Ink to the rescue!
Two sales booths were ready to go and the toy garnered tremensous interest. 500 toys were sold the first day! Market research conducted during the show provided vital feedback to the toy's developers: suggestions for product refinement and future line extensions, and keen international interest from special education professionals, retailers and distributors.